Business Consultancy

Whether you are in need of a robust 3 year business plan to secure financial investment or you need to put in place some marketing objective to enable you to implement your corporate strategy, our experts can support you no matter what your industry sector or specific requirements.

With a typical duration of between 4 and 12 weeks (depending on requirements, stage of current strategy formulation and other timescales), our consultant will spend time at your premises and with key personnel to understand your corporate objectives, identify the “pain points”,  evaluate past performance and current capability as well as analyse the challenges and opportunities ahead. A detailed strategic growth and marketing plan will then be compiled and presented to the Board and key management personnel to ensure understand the plan and is pulling in the same (right) direction.

Financial Objectives

Where do we want to be in 3 years’ time? Revenue/Gross Margin/Net Profit targets. Gap Analysis of the most realistic way to achieve our targets.

Branding, Positioning, Competition

How do our customers view our brand? What is our Value Proposition? We will analyse the competitive landscape and establish some Unique Selling Points (USPs) we can build on and promote through marketing.

Target Market

Analyse our existing and lapsed customers and then our prospects. Segment them into industry sectors and use demographics (B2C) and business credit/companies house aspects (B2B) to model our “ideal customer”.

Effective Marketing

We don’t want to see peaks and troughs; we will provide a marketing communications plan, fully costed and measurable that achieves sustainable growth and maximum ROI both organically and through new customer acquisitions.